Content Marketing Tips for Fall 2024
These content marketing tips should be on every Fort Wayne area business’ short list for brand awareness and business growth this fall
Whether you’re looking to establish and build a brand presence, looking to increase your customer base online, or trying to be more intentional and creative with your online presence this fall, this quick content marketing guide will help you get there.
Tap Into Your Brand’s Unique Qualities
Stand out from the pack by building consistency in your brand’s personality and presentation.
Infuse your overarching brand story, tone, and look-and-feel into everything from your Instagram posts to your website content, print collateral and even your merchandise.
This will help you not only establish a consistent brand presence, it will make you easily recognizable and memorable to newcomers and loyal customers alike.
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If your business needs a better strategy, let’s chat!
Leave Your Audience Thirsty for More
Get a good buzz going, but don’t get drunk on content.
Sharing content too often – even if it’s good stuff – can drown your audience, confusing them or causing them to miss the things you really want them to see.
Instead, post at the most effective times to engage your audience on each of your content channels.
Map Out a Content Adventure
Lead potential and existing customers on a journey through your online content … just don’t lead them to dead ends.
When sharing links to pages or products, test your content first to ensure your links work and guide your visitors toward intentional conversion points.
Give your site visitors a clear roadmap for how to engage with you, and they’ll be more likely to follow your lead.
Let the Inspiration Flow
Find inspiration in your organization or business, from ideation to implementation and beyond.
Sometimes the best content ideas come from weekly staff meetings, daily operations or simply from talking to your customers online or in person.
Let new ideas marinate for a day or two before committing to a piece of content, a design, a new landing page, an advertisement or a website update.
Like building a successful business, great content takes a little time.
Build Layers of Content
It’s natural to want to post the same content to every platform. But it’s not always the best strategy.
For example, you might film a long-form video to showcase your brand’s story, introduce your team, and share the unique value only your organization can offer.
Instead of posting the full-length video on all your channels, you can instead repurpose the video to create an Instagram Reel, use screen grabs as content for Facebook, or extract engaging quotes from the video to feature in your email marketing or newsletters.
With this framework, you’re utilizing your content across channels while ensuring your audience isn’t overloaded with too much of the same.
Do a Taste Test
Test two posts or ideas at the same time on different platforms to compare performance and engagement.
This is called A/B Testing in marketing speak, and it basically means pitting two similar pieces of content (e.g., an ad, a social post, a landing page) against each other to see which one is more effective at engaging and converting your audience into loyal supporters.
When you compare and contrast the performance of each, you might find one performs better than the other.
If this is true, you can use that knowledge to conceptualize similar high-performing content in the future.
Plan the Next Batch
Take the best ingredients from your most successful pieces of content and concoct a better strategy for the future.
Build a plan for future content based on what you learned from your A/B testing or from your ongoing content analytics.
Did a particular piece of content perform better than the rest on your website or social media?
Look into what was posted and when, and the format of that content.
You could be onto something that works really well for your brand and your bottom line.
Keep Cookin'
With the right components, you can craft an effective content recipe that fits what your audience wants while generating engagement and revenue for your business.
Now that’s great content!
Until next time,
